![]() ![]() I'm sorry for that, but it's simply impossible to get euphoric when you are surrounded by hundreds of people yodeling in a theater, wearing fake Swiss Nazi-uniforms, and drinking beer. Inevitably, the festive ambiance before, during and after the screening of "Mad Heidi" heavily influenced my experience and rating. Now, and finally, the movie had its world-premiere at the Brussels' International Fantastic Film Festival. Just like everything else in the world, the release of "Mad Heidi" was put on hold, and the patience of the cast, crew and thousands of co-funders got tested immensely. Funds were raised via merchandising (you could even buy a cuckoo-clock) and the pre-order DVD sales of a movie that didn't exist yet! The campaign was incredibly successful, and the film was made with more than enough budget for excellent special effects, and even the involvement of a relatively well-known B-actor - Casper Van Dien. Via Internet and various social media channels, the "Mad Heidi" hype slowly but surely increased. What followed is probably one of the most impressive and respectable crowd-funding campaigns in history. The challenge: they didn't have any money, only a lot of devoted enthusiasm and energy. The mission: make the first-ever Swiss exploitation movie, preferably as insane and over-the-top as humanly possible. The project started more than 3 years ago as the crazy dream of a bunch of Swiss horror/cult film-buffs. ![]() The story behind "Mad Heidi" is almost as interesting - if not MORE interesting - than the film itself. ![]()
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